Web Marketing Manager, Japan

Please note: This is a 100% remote opportunity and you can work from any location within Japan.

The Opportunity:

As the Web Marketing Manager, you will develop and implement the company’s web-based marketing strategies to promote the company’s brand, attract visitors and potential leads. We are looking for someone who is detail oriented, full of ideas and enthusiastic to get involved in new projects.

Responsibilities:

• Plan web-based marketing strategies, oversee production and measure effectiveness to obtain conversions for a wide range of web operations including the company's Japanese-language ecommerce site, partner sites, and advertising campaign LPs
• Lead implementation of information design, content creation, and UI design for websites that cater to Japanese users
• Oversee product management and improvement by actively introducing the latest technology in collaboration with the product team at the overseas headquarters
• Manage the launch of new services, proposal of service positioning, web production.
• Collaborate with outreach and advertising teams to plan and implement sales promotion strategies
• Development and execution of web initiatives, SEO, and content marketing to increase traffic
• Support the advertising initiatives in collaboration with the company's media and offline staff
• Propose and execute nurturing measures for prospective customers

Desired skills and experience:

• 10+ years of web marketing experience at a business enterprise
• Working experience in web direction and wireframe composition plans
• Project management experience as a Leader or Manager
• Business English proficiency
• Grounded in Google Analytics and other web analysis tools

Preferred Skills:

• Experience working in English with overseas teams at a foreign company
• Ability to write proposals and make presentations
• Knowledge of production applications (Photoshop, Illustrator, etc.)
• Knowledge of Internet advertising and indicators
• Experience in production (including design and coding)
• Web copywriting skills

About You:

• Should possess the ability to elevate customer satisfaction in Japan while taking into account cultural differences between overseas and Japanese teams, and summarize the opinions of the team
• Be updated with current knowledge of trends and developments in online marketing and apply them to work

Learn about Our Culture:

The CACTUS culture is the glue that binds us together as we work towards the same shared goal. We are “One CACTUS”. You are a Cactizen regardless of where you work. We take pride in our diversity, respect each other, and call out bias whenever we see it. We focus on outcomes rather than formalities. Everyone is on first-name basis. We are selective and hire only those who share our vision and values CACTUS has always been driven by its culture. It sets us apart and attracts people who want to maximize their potential at work and in life. It describes our unique work practices in three aspects: People & Life, Performance & Career, and Business & Leadership.