Head, Search Engine Marketing

Who we are and what we do:

Founded in 2002, Cactus Communications (CACTUS) is a global scientific communications company that collaborates with researchers across academic disciplines, universities, publishers, societies, and life science organizations to accelerate research impact. CACTUS’ portfolio of products and services meet a wide spectrum of research needs: Editage provides editorial, translation, education, and training solutions for researchers; Cactus Life Sciences offers strategic and tactical scientific content solutions to global life sciences organizations; PubSURE is the first AI-powered scholarly publishing platform connecting journals and researchers; Impact Science ensures wider research impact via dissemination solutions and research engagement with peers, public, and policy makers; Cactus Labs Powering all CACTUS businesses with latest technologies is its innovation and R&D cell. We also incubate seed and early stage start-ups that share its mission to solve global problems with science and technology solutions.

CACTUS is an international enterprise with offices in Tokyo, Seoul, Shanghai, Beijing, London, Princeton, Mumbai, Bangalore, and Singapore; a global workforce of over 3,000 experts; and customers from over 173 countries.

Location: Mumbai, India

 

Responsibilities:

  • Managing marketing campaigns on major Search Engines platforms including Google Adwords and Yahoo
  • Works along with regional SEM strategists to deliver these campaigns in terms of strategy and execution
  • Manage the customer interface by working closely with regional stakeholders
  • Collect and analyse data, identify trends and insights to maximize ROI by keeping a track on all KPIs and budgets
  • Run a team of search specialists that manage the campaigns on a day to day basis
  • Team management and leadership including building capability in newer techniques and technologies, building& defining delivery processes, SLA adherence and continuously refining the SEM marketing capability
  • Manage marketing campaigns on major Search Engines platforms including Google Adwords and Microsoft Bing Ad Center.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Research and implement search engine optimization recommendations
  • Research and analyse competitor advertising links

 

Must have’s:

  • Proven SEM experience
  • Proven SEO experience
  • Team management and leadership skills in SEM techniques and technologies
  • Solid understanding on performance marketing, PPC initiatives and online customer acquisitions
  • Experience in tracking, reporting and analysing website analytics on PPC initiatives and campaigns
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM

 

Good to have’s:

  • Exposure to regional search engines like Baidu, Naver, Yandex etc. will be useful.
  • Experience in managing PPC campaigns across Google, Yahoo & Binge
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Attention to detail and ability to multitask

 

What’s in it for you?

  1. Global exposure: We have our clientele from 190+ countries and we have our presence in 8 countries. So you can be assured that you get the best experience in terms of the profile you handle.
  2. Culture & Team: We never stop recruiting the best people because without an amazing team nothing is possible. People at CACTUS are awesome to work with, driven, smart and know how to get things done like nobody else.
  3. Learn & Grow: Our goal is to keep you as long possible and help you build a career with us. We do this by creating an environment where you will grow both personally and professionally.
  4. Satisfaction & Recognition: With some of the biggest names across the globe as existing clients, doors will open and conversations will flow. You will see the results of your efforts translate into maximum impact. With a competitive salary and our recognition programs, you will be rewarded for your success.

 

Awards and Recognition:

  • Acknowledged as the “Best Organization for Women’s Talent Development”, CACTUS was recognized for its valuable contributions toward the empowerment of women in business.
  • Recognized as a pioneer of integration and empowerment of millennials, CACTUS was felicitated at the Millennial Max Conference held in November 2019.
  • Named on FlexJob’s global list of the Top 100 Companies to Watch for Remote Jobs in 2019
  • Emerged among one of the top 10 companies determined as a safe workplace for women in India after a pan-India survey by Rainmaker.
  • Ranked #1 among India’s Great Mid-Size Workplaces by Great Place to Work® Institute (2017)

Connect with us on, LinkedIn, Facebook & Instagram to remain abreast with the latest developments.

Job location: 
Mumbai, India

Application process

Please click on the link to apply: https://career10.successfactors.com/sfcareer/jobreqcareer?jobId=244&company=cactuscomm

 

 

At CACTUS, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, colour, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, CACTUS will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.

FRAUD ALERT

All authorized CACTUS recruiters use @cactusglobal.com email addresses. Please do not entertain job offers or interview requests from anyone using other domain names. Tell me more.

  1. CACTUS recruiters will never ask for money/fees to process your job application.
  2. All job applications are processed by our in-house recruiters. We are not associated with any third parties.
  3. If you are unsure about the authenticity of any emails/communication from people claiming to represent CACTUS, please contact behappy@cactusglobal.com and we will get back to you with a confirmation.

Cactus Communications Pvt. Ltd.
A/603, Satellite Gazebo, Guru Hargovind Singh Marg,
Andheri (East), Mumbai - 400093, India
Phone: +91–22–67148888 Fax: +91–22–67148889
Career Enquiries: behappy@cactusglobal.com