Customer Engagement Manager, Japan

Overview of the role:

Work with the CRM team at CACTUS on a range of interesting projects where you can apply your skills and learn new skills by working on real business projects in the retail context. The top 4 areas of focus in this role are as follows:

  1. Customer Engagement: Plan and execute engagement strategies for our existing customers to increate repeat business YoY. Loyalty marketing – Building customer relation through rewards and recognition 
  2. Experience on running campaigns on owned channels. Email marketing expertise is a must. Driving CRM initiatives and overseeing execution of campaigns.
  3. Cross Service / Product Activation: Expanding the customer base by upselling and cross-selling other services / products.
  4. Understand Customer Sentiments: Understand each customer’s needs, wishes, and purpose and inform them about the value Cactus can deliver to them.



  • Planning and delivering online and offline customer engagement strategies to increase loyalty and retention rate among existing customers.
  • Managing the subscription program end to end from acquisition to renewal.
  • Defining the customer lifecycle and plan campaigns to engage customers at every stage.
  • Mapping customer journeys by analyzing touch points along a pipeline and maximizing business opportunities with this information.
  • Monitoring and maximizing customer lifetime value strategies ensuring maximum profitability.
  • Segmenting customer databases to effectively run marketing campaigns to generate business.
  • Knowing your competition and strategizing accordingly to increase the market share.
  • Work with internal teams to create and execute highly effective campaigns.
  • Create engagement strategies on various CRM channels like email, SMS, Chat apps etc.
  • Work closely with creative designers and content marketing teams to create banners and other marketing collaterals.
  • Providecustomer insights to our service, delivery, and quality teams to improve customer experience or create new services.
  • Analyzing data to drive insights on what’s working and what’s not working.
  • Working on global projects with complete ownership and accountability.
  • Marketing performance assessment – Measuring the success of a campaign to determine whether they can be improved upon in the future


Desired skills and qualifications:

  • Decent written and spoken English
  • Bachelor’s or Master’s degree, marketing degree is preferable
  • Prior experience in Marketing / CRM / Customer Relations / Loyalty roles is a big plus
  • Familiarity with MS Word, Excel, and Outlook. 
  • Very enthusiastic to learn and try out new marketing campaigns / techniques
  • Out of the box thinker to bring new perspectives to the business
  • Willing to face and speak to customers; work under close supervision and deadline pressure; Enthusiastic about working in a diverse team

Job location : 

Job location: 

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Cactus Communications Pvt. Ltd.
B-502, Satellite Gazebo, Guru Hargovindji Marg,
Andheri (East), Mumbai - 400093, India
Phone: +91–22–67148888 Fax: +91–22–67148889