Creative Content Specialist
To devise creative content strategies to solve key business problems and create impact. To write creative marketing copy and showcase the different CACTUS products and solutions to researchers across the world. Tell stories using different content formats like banners, videos, infographics, social media copy, memes, and articles. Ideate, create, improve, and create stories that resonate with the target audience.
- Devise creative content strategies to solve business problems and to create significant business impact through creative content
- Create marketing copy that has the potential to go viral and enables us to increase our brand visibility
- Ideate stories that will resonate with the target audience and create omni-channel content such as video scripts, comic strips, memes, promo ads etc
- Write SEO friendly engaging and creative content to drive traffic, engagement, and leads that convert to sales
- Stay up to date on the creative content writing trends in the industry and learn and apply these to your own work
- Own the performance metrics (traffic, engagement, leads, and conversion) for the content that you write, constantly strive to improve these metrics
- Repurpose and optimize existing content creatively using different formats and for different channels
- Collaborate with internal teams for the smooth execution of the creative content plan
Requirements (Desires skills & experience)
- You have a Graduate degree
- You have 4+ years of experience in creative writing in an advertising agency
- You have experience devising creative content strategies to effectively reach the desired target audience and marketing goals
- You love the language and have a flair to influence and convince using words
- You have the ability to tell stories that establish a personal connection with the readers
- You have previous creative writing experience
- You have a proven track record of driving engagement, traffic, and leads using the power of the content that you write
Learn about Our Culture
CACTUS is a culture-driven company powered by its people, their passion, and their inspiration. All Cactizens live by the culture and values that define us.
We value people for their talent, personality, competency, and the ability to learn and grow. We create a work environment that allows people to thrive and show their best performance. We believe in meritocracy.
We take pride in our diversity. We strive to embrace diverse voices and create an inclusive workplace.
We encourage all Cactizens to talk openly about their ideas and opinions and provide feedback to anyone who is a part of CACTUS, regardless of designation, experience, or seniority. We also encourage them to place their trust and be open to differences in opinions and feedback.