Chief Marketing Officer (Editage)

Role overview

The Chief Marketing Officer will be responsible for showcasing Editage as the market leader to the world. We’re looking for someone who is excited about getting in and rolling up their sleeves to help shape customers’ experience of discovering our brand. 

 

The incumbent will be the story teller for Editage and will be accountable for increasing global awareness, managing performance marketing, creating digital marketing strategies and more. As a growth hacker you will help achieve company objectives with regards to revenue, customer acquisition, budget management, and profitability. The role requires cross-functional collaboration with multiple internal and external business stakeholders.

 

Responsibilities

  • Develop and execute Editage’s marketing initiatives, communications and campaigns that elevate the company brand
  • Scale all areas of marketing, branding, digital and partnerships. In charge of managing digital presence for the brand
  • Brand Management:
    • Understand the market landscape and work with leadership, sales & business to develop positioning, value proposition, differentiation, pricing, and utility for engaging with our customers and partners
  • Digital Strategy:
    • To be responsible for leading the planning and strategy development across all digital channels. Responsible for establishing a connected digital ecosystem that will build brand awareness and enhance company’s
    • Design & implement market specific strategies to accelerate demand generation across SEO, Paid Marketing etc
  • Marketing Communications:
    • Own marketing communication and create strategy to deliver the value proposition to key target segments
    • Create communications strategy, and content ideation to drive emotional connect with customers across customer touch points

 

Profile

  • Atleast 10 years' of marketing experience. Experience in developing growth strategies for B2C in market-first as well as established mature products will be preferred
  • A highly goal-oriented individual with proven ability to gain aggressive market share across geographies in medium to large size profitable  business 
  • A successful track record of executive leadership within a highly capable, cross-discipline team at scale
  • Ability to understand what it takes to create strong brand recall and communicate unique value proposition of different offerings to customers
  • Ability to manage multiple projects simultaneously with high attention to detail
  • Should be able to influence without authority and work across multiple levels and stakeholders to deliver results at speed
  • Deep understanding of marketing performance, content and analytics
  • Excellent communication, presentation and influencing skills
  • Experience in building brands from scratch will be preferred

 

Educational qualification

  • Bachelors in degree in any field
  • MBA

 

Reports to

  • Chief Operating Officer

 

About you

  • You are motivated, curious and independent, with a desire to learn, and be a part of a growing company
  • You are motivated to learn from people with deep industry insights – but also willing to challenge and question decisions and ask intelligent questions

 

Learn about Our Culture

CACTUS is a culture-driven company powered by its people, their passion, and their inspiration. All Cactizens live by the culture and values that define us. We value people for their talent, personality, competency, and the ability to learn and grow. We create a work environment that allows people to thrive and show their best performance. We believe in meritocracy.

We take pride in our diversity. We strive to embrace diverse voices and create an inclusive workplace. We encourage all Cactizens to talk openly about their ideas and opinions and provide feedback to anyone who is a part of CACTUS, regardless of designation, experience, or seniority. We also encourage them to place their trust and be open to differences in opinions and feedback.

Job location : 
Remote, anywhere in India

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Cactus Communications Pvt. Ltd.
B-502, Satellite Gazebo, Guru Hargovindji Marg,
Andheri (East), Mumbai - 400093, India
Phone: +91–22–67148888 Fax: +91–22–67148889